BloomLink – No More “DM to Book”: A Smarter Way to Connect & Collaborate
A mobile-first app that helps creatives showcase services, get discovered locally, and manage bookings in one place.
BloomLink is a mobile-first web app designed to streamline how creatives and entrepreneurs connect, collaborate, and book services. It expands on the original concept of a “link-in-bio” tool by adding a searchable local directory, customizable service pages, and a built-in booking workflow.
The goal is to eliminate “DM to book” friction by giving creatives and clients a professional, centralized way to connect, collaborate, and manage bookings—without relying on social media DMs.
BloomLink also empowers users to own their audience by offering personalized booking pages, email capture, and storefront integrations, helping them build sustainable client pipelines outside of algorithm-based platforms.
Across creative industries—from photography to music—service providers rely heavily on DMs and social media to gain visibility and secure bookings. But that system is fragile. It leads to missed messages, unpredictable communication, and inefficient workflows, leaving creatives at the mercy of algorithms that weren’t built for business.
On the flip side, clients often struggle to find all the talent they need in one place, especially when looking locally. They're forced to bounce between apps, dig through hashtags, and send multiple cold DMs—with no guarantee of response, availability, or trust.
BloomLink exists to close this gap—connecting providers and clients in a centralized, community-driven space designed for real creative work, not just social engagement.
The Goal
To design an intuitive platform where service providers can create a personalized digital storefront (BloomLink), and clients can easily search, book, and manage local creative services. The product aims to reduce booking friction, improve discoverability, create community and centralize communication and transactions.
Roles and Responsibility
UX Designer
Project Duration
April 2025-June 2025
Swot Analysis
Strengths
Combines multiple tools in one (link hub, booking, directory, community)
Supports both service providers and clients in one ecosystem
Easy to share via bio link (social media–friendly)
Weaknesses
Requires active community to be impactful
Content moderation needed to enforce community guidelines
Needs onboarding to reduce friction for non-tech-savvy users
Opportunities
Rise of solo creators and service-based entrepreneurs
Growing demand for booking tools and creator storefronts
Lack of multi-industry, community-first booking platforms
Threats
Competitors like StyleSeat or HoneyBook with more funding
Social platforms could roll out competing “booking” features
Hard to scale without early traction or local marketing push
User Research
User Pain Points & Design Responses
"I don’t have time to be a content creator too."
Small business owners don’t always have time to self-promote or rely on the algorithm for visibility. To reach clients, they’re forced to act as part-time content creators—juggling marketing with service delivery.
Design Response: Give providers a local feed to share updates with their community. Users see posts filtered by their preferences and service needs, without the pressures to post daily to an algorithm.
“I want more clients, but I don’t have time to figure this out.”
Users were focused on growing their business but lacked time to learn and set up new platforms or booking systems.
Design Response: Keep the setup quick and frictionless. Centralize tools (bookings, galleries, links, and contact forms) into one place so users don’t need to juggle multiple platforms or apps.
“Social media isn’t enough, and I can't juggle all the DMs"
Many relied on platforms like Instagram to promote services, leading to missed messages and disorganized bookings.
Design Response: Offer a shareable BloomLink profile that users can place in social bios, replacing the need for “DM to book.” Build in a local community feed to increase visibility beyond the algorithm.
“I know I need something—but I don’t know what that something is.”
Users knew they needed a digital presence but weren’t sure if they needed a website, portfolio, or booking page.
Design Response: Position BloomLink as the “just right” solution—easier than building a full website, more powerful than a static link-in-bio, and designed for real-world conversion and discoverability.
User Personas
Mockups and Visualizes coming soon